It hasn't happened in a while, but here it is, my periodic rant. I know that these spiels are posted on an irregular basis, but I have to wait until inspiration hits me, and inspiration sure did come crashing down on me today.
You see, this is a State of the Nation; although i do realize that it is somewhat of an outsiders perspective, because i have lived far away from our scene for close to 11 years. But it is still something that I believe will ring true with everyone reading this post.
First things first, let's take care of some basic housekeeping.
We at MTC have been fucking busy. I hope you have noticed, because that is the point; We want you to notice! We shifted up a gear a while ago with our work rate, and you are only now starting to see the fruits of our labor.
Its funny to think that when the Smashproof album dropped (which was a definite turning point for the label), most of our peers commented that we deserved success. They said this because they respected our work rate, and by stating that, I initially thought that this meant that they were fronting on our music and just trying to focus on saying something positive about us. And maybe that is true? But i'm glad that people have recognized the work ethic and it only served to make us work harder.
The core team behind the scenes team has not changed throughout this growth. But the roster has certainly grown. Which means that Aaron, Juse, Dkays, and now Wynn, Rocky and Duncan have been carrying a lot of weight. We have also been focused on a movement (no pun intended). A movement that means so much to our everyday lives.
The behind the scenes stuff is usually boring to discuss, but amongst it we have been signing new acts (which involves negotiating back and forth), and trying to sign acts, we were successful in signing a few while others felt that they weren't the right fit for us. Our deal with Universal Australia just came to a close, which has been tricky because we had to ensure that we maintained focus on making sure that nothing rocked our release schedule.
The deal you ask? Yes, we are free agents as such. Which is rather wonderful all things considered. No, not because we hate Universal or major labels. And certainly not because we want to get all Radiohead/Nine Inch Nails on you and invent a new method to distribute and sell our music either. It is great because it represents change. And change is a good thing. Its time that we took a look at our current paradigm and addressed how MTC and our team can collectively take the next step, and this forces our hand to do just that.
Its also positive news because they left us with seven projects completed or near completion. Which is a great place to be in when it comes to determining how we should move forward.
I'm not mad at Universal Australia. They have been great partners and have been very supportive over the past six years. The bottom line is that Australia was seen as viable market for NZ Hip Hop when we inked our deal with them back in the day. But things have since changed. And that change means that despite the volume of releases that we have ready to go, we exist in a genre that is not seen as being viable in the current musical climate in that market. And I'm cool with that. It merely forces us to look elsewhere at markets where we probably should have been looking to more aggressively anyway.
So that's that.
We have some tricks up our sleeve and all of this change won't have any effect on our release schedule.
So without further adieu, I present to you our current album release schedule:
Deach -
Vision, July 19
Kidz In Space -
Ghost, September 20
Tyree -
Motivation, October
Sir T -
Walk With Me, October
Kayo -
Versus, November
Derty Sesh -
No Apologies, February
We also have a Neesh mixtape yet to drop and the latest edition in the Speed Of Sound mixtape series on the way.
So now that that's out of the way, let's get to what really inspired me to write this...
I have to say that I am awestruck when I look at how our local "urban" scene is progressing at the moment. There is so much going on in NZ at the moment and it's a wonder to behold. I know this, because I meet someone new almost every time I log on to Facebook; and when i take the time to converse with them and listen to what they are doing - i am mostly left with a very positive impression.
I tell no lies! This is the honest truth. Do you know how amazing that is? Lets just stop for a moment and consider how far we have come.
When this scene started back in the day it involved a handful of folks. The way i look at the history of our scene is somewhat similar to the shape of a giant pyramid At the top of the pyramid, or the peak, sit Upper Hutt Posse, George Hubbard, OJ & Slave and countless others.
Then we move to the layer below with DLT's solo work, Termoana's solo material, Joint Force, Gifted & Brown, Urban Disturbance, Rough Opinion, Che Fu, Pacific Descendants, King Kapisi, DAM Native, OMC etc... you get the gist.
Every year there are more players. We started at the top of the pyramid and the base continues to spread wider and wider as we travel down the pyramid to the next generation. And its only because the previous generation's work serves to influence the new generation.
I mean, how many MC's were birthed from "Chains", "Behold My Cool Style", "Not Many" and "Brother"?
And check us out now...
We now have a burgeoning R&B scene! When did this happen? R&B was a dirty word in NZ until recent times. But thanks to the work of artists such as Chong Nee, Nesian Mystik, Vince Harder Pieter T, J Williams, Erekah, Robin Howard Johnson, Jae'O etc, the scene is vibrant and alive. Kudos to you all.
We also have now a dedicated NZ Hip Hop blog in Ayebro.co.nz. Our very own version of Nahright, 2DopeBoyz or Rap Radar if you will. We also continue to have the HipHopNZ forum. I have to say that respect is due to Prodigal for being higher up on that pyramid and inspiring the new online homes for local Hip Hop.
And last but not least, there are SO many talented new MC's out there at the moment, and I wish we had the resources to pick more of them up. Just look around folks. In almost as many weeks I came across three new unsigned Hip Hop acts, all of whom have huge potential. Resin & Stash, 5A and The Embassy should hold their heads high, because they are on the way to doing good things with their careers.
Deach and crew are doing their thing on weekly basis with their regular nights at Bacio, and we are also fortunate to have a great event in The Gathering, both of which are helping to bring to new talent to the live arena.
And then there are the established heads... i just recently learned that my dudes from Dawn Raid have clicked up with Dirty Management for a few projects and they are looking at several options here in the US and at home in NZ together! I didn't see that one coming. But that union can only be a positive thing for all, and best believe that they are working on some positive things together.
I told Andy Murnane last night that i truly believe that our scene is as good as any one State in the U.S in terms of depth of talent and the quality of the music that is being produced, and i mean that.
So please continue to hit me up if you see me online. I might take a minute to holla back at times, but as most people that have reached out will tell you; I will get back at you. I welcome all correspondence and look forward to hearing your music. Its fuckin' exciting and inspires me on all levels. Keep doing your thing!
One
KH